The 2014 Papara Pro Surf Festival was well received by media outlets throughout Tahiti, France and Australia. The event was hyped and interest increased on previous years through the addition of the ASP 1-Star Qualifying Series division. This resulted in good coverage and participation. The event reached an impressive $87,766 Advertising Value Equivalency for just the sample of online articles alone, if TV and Print were factored into the equation then the AVE would easily exceed the $150,000 mark for the event and sponsors.
ASP constantly refine our media database and build relationships with media outlets to find out exactly what kind of content they require and how they need it delivered. On each competition day our media team delivered TV Newsfeeds, Hi- Res digital imagery, and Press Releases as well as Social
Media hits to help maximize event coverage and visibility.